Walmart launched its eBook sales platform on August 22 in partnership with Kobo (more properly known as Rakuten Kobo), going head-to-head with Amazon’s Kindle. While Walmart has sold the Kobo eReader for years, it is now making available Kobo’s library of eBooks for individual sale, along with an option to subscribe to audiobooks. Books purchased from Kobo can be read on their branded eReader and also through the Kobo Books app, which can be downloaded on any smartphone or other device.
Walmart’s eBook page can be found here. When you click on a book for more information, you are taken to a Walmart-branded Kobo website. Books deals are on offer, along with a selection of free books.
Of course, Walmart getting into the eBook game means a whole new market for self-published authors, who have always had unfettered access to uploading their eBooks to Kobo and now, by default, also have unfettered access to everyone who shops at Walmart (which is, pretty much, everybody).
Having read the above paragraph, you might be forgiven for opening a new tab in your browser and googling “how to sell eBooks at Walmart.”
Well, I’ll one-up you.
Go to Walmart’s eBook page and do a query on your eBook title. If you have previously uploaded your eBook to IngramSpark and elected to distribute it anywhere in the world, your eBook is already on Kobo and is now available to Walmart eBook customers as well.